Rapidly Branding

The following is a list of projects that fit well into the Rapid Branding process. When the goal is to save time and money, and receive high-end design that delivers good results, Rapid Branding is worth looking at. Here’s my top 10 projects to consider:

• STARTING A BUSINESS
Getting to market quick while keeping costs low is essential for any new business. A newer brand must also compete at the highest level to be taken seriously in any market. Experience is worth a lot here.

• REPOSITIONING BUSINESS STRATEGIES
There’s no time like the present economic climate for businesses to re-think their company’s marketing and sales strategies. Rapidly re-positioning a company to compete more effectively or even to capitalize on the situation requires a quick and accurate process.

• INTERIM BRANDS
Companies who are going through a massive brand repositioning, but require an interim brand to smooth procedural changes in marketing and sales across the enterprise and to transition customers seamlessly.

• MERGERS AND ACQUISITIONS
Following a merger/acquisition, companies go through a re-branding process that blend the two into one. An interim marketing platform is created to re-enforce the transition, to retain brand equities and to maximize customer retention.

• FUNDING A CONCEPT
Presenting a product or idea is much more persuasive when the business model, and/or marketing platform is fully developed. Rapid prototyping of software, or comprehensive packaging and/or campaign concepts can speed up the vetting process.

• MARKET RESEARCH
Beta testing a product/concept with a comprehensive campaign in a focus group, local and/or regional market. This allows additional analytics and refinement of the model and/or the message prior to launching a national and/or global effort.

• PRODUCT PROMOTIONS
Product promotions often have their own identity while living within the parent brand. These are short term (monthly/quarterly) efforts to drive sales of the product and require complete campaigns for a variety of media.

• SELLING AN IDEA
Often part of  a high profile, product development project. Presenting a concept to executives is more persuasive with a fully developed marketing platform or prototype. As the saying goes, a picture is worth a thousand words.

• NAME CHANGES
Companies going through name changes generally have more in mind than just changing a name. The use of an interim brand that incorporates the old and new names maintain brand equity and strengthen the new positioning.

• PREPARING FOR ACQUISITION
Companies planning to sell, can increase value by rapidly gaining market share using an updated marketing platform and brand. It can be one of the its final strategic efforts, but can also prove to be very lucrative for the shareholders.

Rapid Branding interim brand, marketing transition, rapid branding, rapid prototype, repositioning your business